Why the U.S. Cannot Afford to Lose the Soft Power Race with China

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As the United States faces critical decisions amidst a looming government shutdown, it's essential to recognize that Washington's key diplomatic assets have become pawns in a high-stakes political game. In this article, we explore the latest developments highlighting the importance of the soft power race with China and how the U.S. must strategically navigate this competition.

Soft Power in U.S.-China Relations

Soft power, a concept introduced by Joseph S. Nye Jr. in 1990, emphasizes the ability to influence through culture, values, and foreign policy. In today's geopolitical landscape, soft power plays a pivotal role in shaping international dynamics, and the U.S.-China competition is no exception.

The soft power race between the United States and China has emerged as a critical component of their strategic competition. It encompasses a wide range of diplomatic activities, influence in international institutions, and the cultivation of bilateral relationships. Recognizing its significance is essential for success in the global arena.

Strengthening Soft Power

To win the soft power competition, the United States must take deliberate actions to enhance its influence.

A key aspect of bolstering soft power is forging alliances and partnerships. Collaborating with allies is imperative to strengthen security in regions like the Indo-Pacific and counter Chinese aggression. The Biden administration has made commendable strides in this regard, including upgrading relations with Vietnam, promoting trilateral cooperation with Japan and South Korea, and reinforcing alliances in the Pacific.

Similarly, diversifying supply chains to reduce reliance on China is crucial. President Biden's visit to Vietnam initiated a partnership to explore semiconductor supply chain opportunities, a step in the right direction. Additionally, initiatives like the Partnership for Global Infrastructure and Investment are mobilizing substantial investments in infrastructure while fostering private-sector participation.

Multilateral Approach to Bilateral Competition

A multilateral approach to bilateral competition has proven effective and should be further developed.

By finding common ground with allies on outbound investment, human rights enforcement, and global rules for data and privacy, the U.S. can not only counter China's actions but also raise global standards. This approach fosters collaboration and sets the pace for the future.

U.S. Congress can play a pivotal role by engaging with parliaments worldwide to coordinate efforts in areas of shared interest. Initiatives like the Inter-Parliamentary Alliance on China and international dialogues contribute to effective collaboration.

Protecting Soft Power Investments

To succeed in the soft power race, it's crucial to safeguard funding for soft-power programs.

Soft-power programs operated by agencies like the U.S. Agency for International Development (USAID) and the Development Finance Corporation (DFC) often face budgetary challenges. Unlike military programs, they are sometimes viewed as political bargaining chips during negotiations, potentially undermining their effectiveness.

As budget discussions loom, it is imperative to prevent drastic cuts that could compromise U.S. soft power initiatives. Diplomatic efforts, climate initiatives, and cultural exchanges are essential tools in the competition with China and should not be compromised for political gains.

Leveraging U.S. Strengths

The United States possesses strengths in leadership, innovation, and culture that can be harnessed in the soft power race.

A recent Pew Research Center survey underscores the U.S.'s global appeal. U.S. leadership is seen as contributing to peace and stability worldwide, and American technological achievements and universities are highly regarded. Moreover, U.S. culture and entertainment enjoy significant global influence.

To leverage these strengths effectively, the U.S. must actively participate in international forums, foster innovation, and promote cultural exchanges. Engaging with the world and showcasing American leadership is vital in winning the soft power competition.

Conclusion:

In the face of China's increasing diplomatic budget and global outreach, the United States cannot afford to lag in the soft power race. It must prioritize collaboration with allies, protect soft power investments, and capitalize on its strengths to shape international dynamics. To secure victory in the competition with China, the U.S. must play strategically and assertively on the soft power front.